SAST essentials for AI-generated code: A security leader’s handbook
An interactive content experience that brings a static eBook to life to drive engagement
Katie M. DeMatteis
Senior Marketing Consultant
Content Strategy Development, Brand Messaging & Narrative Building, SEO Optimization & Analytics, Social Media Strategy, Creative Writing & Copywriting
Portfolio
Vuln Vortex
Gamified marketing experience to promote awareness of new and emerging vulnerabilities to developers
What's Lurking In Your AI?
Application Security Posture Management (ASPM) brought order to chaos. It helped teams manage scattered test results, spot security blind spots, and unblock remediation bottlenecks across increasingly complex application environments. It works well, especially when applications behave predictably.
Face the wrath of Eldritch Unlimited
The creative ad campaign that bypassed every metric
How to win mega-deals: A guide to multi-threading done right
Sales leaders today understand that simply making a pitch and crossing your fingers
is no longer sufficient. To succeed, teams must forge authentic connections, navigate
intricate sales processes, and close game-changing mega-deals. To aid in this, many
sales organizations have embraced the practice of multi-threading.
Unified Defense: Navigating the Intersection of Cloud Security and IAM
The cybersecurity landscape is undergoing a transformative shift. As organizations increasingly migrate to cloud-based solutions, the complexity of managing and safeguarding sensitive data has escalated exponentially. This shift to the cloud has ushered in a new wave of cybersecurity challenges that are intricate and relentless
Guide to Global Customer Data Privacy
Navigating today’s privacy and security landscape is anything but straightforward,
presenting a complex and ever-evolving challenge. The business world’s growing reliance on data and technology has elevated the importance of safeguarding consumer information. High-profile incidents have underlined the urgency of this task.
6 Best Practices for Product Adoption in Financial Services, Media, and Retail
Across the world, industries are being impacted by digital hypergrowth—and for financial services, media, and retail, the transformation has been especially profound. The rise of smartphones, ubiquitous internet access, and evolving consumer behaviors have spurred a monumental shift. This transformation has fundamentally altered how businesses interact with their audience, requiring a new, strategic approach.
From Click to Cart: Digital Analytics for Conversion in Ecommerce, Delivery and QSR
The last three years have been a whirlwind of ups and downs for retail businesses; while delivery and ecommerce sales saw all-time highs during the height of the pandemic (up 55.9% between January 2020 and August 2021), consumer demand has begun to shift in less certain directions.
Email Samples—Introduction to Gong Forecast
A key part of the user journey is to educate end-users on the value of Gong while painting a picture of how it will fit into their everyday routines. These emails introduce user personas to forecasting workflows in Gong, while demonstrating the “What’s in it for me?"
Navigating Data Privacy and Security Trends and Emerging Technology
Digital interactions underpin almost every facet of our lives—and the importance of privacy and security has never been more pronounced. Businesses face the dual challenge of harnessing data for growth while protecting it to maintain consumer trust.
Social Media Samples
A collection of social media posts written for clients across various industries.
scaleMatters and Gong: Elevating Labware's Sales Strategy to New Heights
LabWare, a leader in laboratory automation software, has elevated its sales strategy by leveraging the partnership between Gong and scaleMatters. Through a bespoke engagement, scaleMatters helped LabWare harness the potential of the Gong Revenue Intelligence platform to achieve a more efficient sales process, increase client satisfaction, improve transparency and collaboration across the company, as well as an 80% reduction in rep onboarding time.
B2B Marketing Trends and Stats for Right Now
Maintaining a clear view of emerging technologies and trends allows us to better serve marketers; understanding what you’re doing, why you’re doing it, and the best ways to get you there.
Why Every CISO Should Be Thinking About Data Privacy
If you’re a Chief Information Security Officer (CISO) or Chief Information Officer (CIO), you deeply understand the importance of data security. In 2022, data breaches, leakages, and exposures impacted 422 million people. In the U.S., a single data breach can cost a company close to $10 million.
Code Tycoon—Trailer
I product and project managed everything about the Code Tycoon video game—from the concept to the script to supporting content. Here is a sample of the trailer; the link to a blog article and a "how we built this" video are below.
The Xopht—Tabletop RPG Writing
High in the mountains of Gotmah, where the air is clean and the
soil is free of eldritch corruption, dwells an ancient matriarchal
people: the Xopht.
Core Messaging Platform: Willow Health
From scratch messaging platform written for early-stage MedTech startup.
Carbon Black Technical Whitepaper: Getting More From Less: Simplifying Endpoint Security
IT and security professionals know that the threat landscape is dynamic. Every day, attackers are getting smarter and coming up with new techniques to avoid detection. With non-malware and in-memory attacks now making up 70% of breaches, traditional antivirus (AV) is no longer enough to keep systems safe. In fact, less than a third of organizations believe traditional AV can stop the advanced ransomware attacks that are so prevalent today.
What No One Tells You About Artificial Intelligence
It seems as though everything today is branding itself as “AI.” There are AI chatbots, AI personal assistants, even AI homes. The concept of “artificially intelligent technologies” evokes excitement in those who are looking for innovative solutions to their problems. But there’s one glaring issue: not everything that claims to be AI actually is.
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